A demographic portrait of users of various social media services


http://pew-internet.org/Reports/2013/Social-media-users/Social-Networking-Site-Users/Demo-portrait.aspx


After all Social Media' s acceptance is more or less same in Sri Lanka for ONE particular tool. When I conduct lectures or meet audience who uses computers, the most widely used tool is Face Book. In fact, the numbers I see are as high as 90% or more for Face Book. For all the other tools mentioned in the above survey, the numbers don't even go up to 5%. Some are not even heard of. It is a known fact that in Asia, adaptation of social media to be higher than many other parts of the world. Sri Lankan society is still slow to catch on to micro blogging tools like Twitter. 

So, if you want to reach out to men, women, young, old, educated, not so educated, rich, poor - Face Book seems to be the route. The question is for what?

Arjun Manamperi
M-2062

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